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Visual identity

The basics

The Iconosquare logo uses three colors: Iconosquare Blue, Charcoal Black, and white. Ideally, the logo should be used on a white background for maximum impact and clarity.

2-color

In cases where the 2-color logo is not appropriate, the following versions are available for use:


Reversed white
Charcoal black

As a rule of thumb, always choose background colors or photos that provide sufficient contrast with the logo. Specifically:

  • Use the two-color logo on white or light-colored backgrounds or photos. The Iconosquare box is to remain blue.

  • Use the two-color reverse logo on dark backgrounds or photos that provide sufficient contrast for all logo components. The Iconosquare box is to remain blue.

  • Use the solid white logo on dark-colored backgrounds or photos.

  • Use the solid black logo on white or light colored backgrounds or photos, or in one-color print applications.

A number of logo assets in different file formats and sizes are available for download.

Logos may be downloaded for use in reporting on Iconosquare's business; they may not, however, be recreated, altered, combined with other marks, or used in a misleading manner.

This means that you should never change the color of our logo, fill it with a pattern or a photo, or add effects such as drop shadows, bevels, gradients, and strokes.

Clear space & sizing

Iconosquare logo spacing

The minimum clear space is defined as x. The minimum clear space of 1x should always be applied. Try to maximize clear space whenever possible.

The minimum size of our logo is 24dp on screen, or 0.125in (3.1mm) in print, measured by the height/width of the Iconosquare square. In exceptional circumstances, smaller sizes for print may be necessary (e.g., on event merchandise). In such cases, legibility should always be your top priority.

Specific logo requests

If you have specific requirements for using our logo or other brand features, please contact us at press[at]iconosquare.com.

Colors

Main colors

The 'eye dropper' or color sampling tool is inaccurate. For best color reproduction, follow the numbers below.

The Iconosquare main palette consists of three colors: Iconosquare blue, charcoal black, and white. Iconosquare Blue is the core of our brand identity and should appear whenever possible for users to immediately identify our brand.

Iconosquare blue

  • #1089F9
  • RGB: 16, 137, 249
  • CMYK: 94, 45, 0, 2

Charcoal black

  • #2D2F39
  • RGB: 45, 47, 57
  • CMYK: 21, 18, 0, 78

White

  • #FFFFFF
  • RGB: 255, 255, 255
  • CMYK: 0, 0, 0, 0

Accent colors

The Iconosquare accent palette consists of four bright colors chosen to have high visibility.
These colors should be used sparingly for feature design elements.

Green

  • #35C635
  • RGB: 53, 198, 53
  • CMYK: 73, 0, 73, 22

Purple

  • #876CFF
  • RGB: 135, 108, 255
  • CMYK: 47, 58, 0, 0

Red

  • #EE3034
  • RGB: 238, 48, 52
  • CMYK: 0, 80, 78, 7

Yellow

  • #FFBC00
  • RGB: 255, 188, 0
  • CMYK: 0, 26, 100, 0

Font colors

The following three shades should be used for all copy.

Charcoal black

  • #2D2F39
  • RGB: 45, 47, 57
  • CMYK: 21, 18, 0, 78

Dark grey

  • #637178
  • RGB: 99, 113, 120
  • CMYK: 18, 6, 0, 53

Medium grey

  • #818E94
  • RGB: 129, 142, 148
  • CMYK: 13, 4, 0, 42