The number one focus for Gymshark across all of their social media channels is engagement. Typically as follower follower growth increases, brands see a drop in overall engagement and this is the something the team is focused on avoiding. In fact, they want to double their follower growth each financial year whilst also ensuring the engagement stats continue to rise. No small feat!
User-generated content and influencer marketing play a significant role in their social media marketing and their engagement strategy. With so many different people involved in projecting the Gymshark story, it’s essential for the team to be able to easily monitor and manage what’s happening within the sphere of their brand.
As social media is such a huge, key part of the overall marketing strategy at Gymshark, a team of 10 from areas throughout the business need access to Iconosquare to perform various aspects of their roles from planning and scheduling content to data analysis.