Now with an audience of 137k followers on Instagram alone, Kicker has seen impressive improvements since using Iconosquare. Aside from an increase in followers, engagement and reach have also improved as a result of the team being able to see and understand what resonates with their audience.
Based on past post performance, Kicker has successfully tailored their content and posting schedule to fit the needs of their audience better.
As a result, they’ve seen a tremendous growth in followers of 50%.
Using Competitor Tracking, the team can understand the competitive landscape at a macro level, break it down even further to get more detail on what’s working and what’s not and then explain this to stakeholders.
Bill Braun, Social Media at Kicker
“It's showing me in one fell swoop what’s working for my competition, while establishing benchmarks by the genre of the post across the industry, instead of inaccurately lumping every post into one big bucket.”
Kicker has been using Iconosquare for well over a year now. In addition to seeing improved engagement rates and audience growth, the team has found it invaluable to be able to clearly see and understand why exactly they’ve improved. In the words of Bill Braun, Social Media at Kicker: “The time saved trying to understand success and failures, where they are occurring and why has meant Iconosquare has paid for itself ad infinitum.”
As Kicker continues to increase their engagement and reach, the team is excited to “continue to peel back the layers of Iconosquare and find (and use!) the potential.”