The backstage of content creation: where implementation matters more than strategy
Creating unique, value-adding content is the priority at Syatt Media
Geoff gets his inspiration for content formats and creative from all over the place, but unsurprisingly, a lot of that inspiration comes from social media, mainly Pinterest and Instagram. He tends to naturally focus on the fashion industry for their avant-garde interpretation of social media.
Geoff Faber’s favorite account to follow for inspiration on Instagram is @alexandermcqueen
Social media users see the value in following accounts for information, inspiration and something a little different.
Another great source of inspiration for Geoff is the environment he lives and works in, and his immediate surroundings. Creating content based on what’s “in” doesn’t make sense to Geoff unless he’s also taking into account what the world looks like at the moment he’s posting online.
Current events, and more global matters play their part, but so do elements closer to home, so Geoff always tried to be “present” and in-sync with his surroundings. From an interesting book cover spotted in his family home, to a mind-clearing morning jog, inspiration is a precious thing not to be taken for granted!