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Customer support - FAQ

New Feature: Industry Benchmarks

Users on a PRO or above plan will now be able to compare their performance on Instagram to that of their industry giving them an understand of how they’re performing across metrics like:

  • Engagement rate
  • Reach
  • Follower growth
  • Instagram Stories performance

They’ll also get a snapshot of the types of posts their industry is posting eg. images, videos, stories, carousels so they can see how their content stacks up.

Industry benchmarks are made up of Iconosquare customer data and user’s industries are aligned with the industry they selected on Facebook.

Note: Data is based on the last 30 days

If you are not currently on a PRO or higher plan, upgrade now to access this and other great features like Competitor and Hashtag tracking, advanced reporting + more. Find out more here.

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