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What's included in the Industry Benchmark feature for Instagram?
You can now compare your Instagram performance using our brand new Industry Benchmark feature!
This feature can be found on the left-hand side menu, under "Listening" and then "Industry Benchmark", and is available for users on PRO, ADVANCED and AGENCY plans.
With KPIs including Average followers growth rate, Average engagement rate per post and Average engagement rate on reach, you can easily compare your performance with that of others in your industry.
You can see a breakdown of the type of posts which have been published (photo, video and carousel), the type of stories which have been published, in addition to the Average reach rate and Average Completion rate by Story, to give you even more insight into how well your content is performing!
Benchmarks are based on other Iconosquare users from within the Industry you selected for your Facebook Business page.
If you believe you are not listed as the right industry, you will need to change this directly on your Page settings in Facebook.