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Can I see analytics for my Instagram promoted posts on Iconosquare?

It's now possible to view your Instagram promoted post performance in your Iconosquare analytics! 🎉

If you're already subscribed to the ADVANCED or AGENCY plan, you'll just need to click the link on the green banner which you will see when logged into your Iconosquare account in order to unlock this feature. Please note, only Iconosquare account Admins and Managers will be able to unlock this feature, Team members will need to contact either the Admin or Manager in order to unlock this feature.

Important: In order to view the promoted post analytics on your Iconosquare account, you will also need to be listed as an Admin within the Facebook Business Manager Ads account linked to your Instagram business profile. Not sure if you're an Admin of the Business Manager account? Find out how to check this here!


On the Media viewer where you view your individual post analytics, if you see the blue $ icon at the top left of the viewer, you will know that this particular post has been promoted. You will therefore see a breakdown of organic and paid data under each metric, including Likes, Comments, Engagement rate, Engagement on reach, Reach, Reach rate and Impressions!


On the Overview and Engagement sections, by hovering over certain KPIs including Average engagement rate per post, Likes received and Comments received, you will see a breakdown of your paid and organic engagement:



If I unlock this feature now, can I access analytics for promoted posts I have published in the past?

Yes! You'll be able to access data for all previous promoted posts on your Instagram account.


Can I see the split between organic/paid reach and impressions data?

You can see the split between organic/paid reach and impressions on individual post-by-post analytics. However, the Global Reach and Impressions KPIs on the Overview and Reach sections are a combined total of organic + paid Reach and Impressions - currently there is no split available here.


Can I see data relating to separately created Ads?

No, currently we are only displaying data relating to promoted posts (or "boosted posts") which appear on your Instagram feed, not separate Ads (or "dark posts") which do not appear on your feed. Unsure of the difference? Check out this article from Facebook's help centre which explains this!


Can I see data for promoted Instagram Carousels and Stories?

No, currently our promoted post data covers single image posts and videos on your feed, not Carousels or Stories.


Can I see promoted comments?

Whilst the number of comments will include both promoted and organic comments, please note that currently, the promoted comments themselves will not be visible.


Does the "Views" metric include promoted data for videos?

If you have a promoted video post, currently the "Views" metric is organic data only - we're unable to provide "paid" data for this metric, unfortunately!


I refreshed the access token on my account, and now this feature is locked again. How can I re-unlock it?

You can re-unlock this feature via the Social profiles page. Simply click on the Data access tab, and then click on the icon circled in red below, and check that the blue "tick" is then showing:

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