Articles in this section
- The Iconosquare Guide to Reach & Impressions
- Facebook Analytics - Thematic Glossary
- How can I export the Page Performance data?
- Can I export my Custom Dashboard?
- How can I create a Custom Dashboard?
- How many Competitors can I track on my Facebook Page?
- How are the Facebook Engagement/Reach Rates calculated?
- Improved Facebook Analytics: What's changed?
- What type of media is included in the Facebook Content section?
- What's included in the Industry Benchmark feature for Facebook?
- How can I add a Competitor to my Facebook Page?
- What is included in the Facebook Page Performance section?
- Why is our Reach data sometimes different from Facebook's?
- My Facebook Page has been disconnected from my Iconosquare account, does that mean my data is lost?
- How often are my Facebook analytics refreshed?
- Can I get historical data for my Facebook Competitor(s) tracking?
- Can I access historical data on Fan Growth?
- Do Facebook analytics on Iconosquare include paid data?
- What are the "Previous period" and "Same period last year" options in the date picker?
- Can I get historical data for my Facebook page?
- Why can't I select today on the date picker for Facebook?
- VIDEO: How to Find Your Best Times to Post to Instagram, Facebook and Twitter
- Changes to our Facebook Post Engagements KPI
Do Facebook analytics on Iconosquare include paid data?
The data which we provide for your Facebook page analytics includes paid data, as well as organic.
For certain KPIs, we are able to display the split between Organic + Viral vs. Paid reach and impressions data, for example, in the Overview section and the Reach section, on the Reach and Impressions KPIs, as shown in the example below:
Also in the Reach section, on certain charts, we are able to provide a split between Organic, Paid and Viral reach, for example in the Reach & Impressions history chart, and the Reach distribution by source chart:
However, for engagement-related data, we are currently unable to provide a split between organic and paid data.