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Customer support - FAQ

Do Facebook analytics on Iconosquare include paid data?

The data which we provide for your Facebook page analytics includes paid data, as well as organic.


For certain KPIs, we are able to display the split between Organic + Viral vs. Paid reach and impressions data, for example, in the Overview section and the Reach section, on the Reach and Impressions KPIs, as shown in the example below:

Also in the Reach section, on certain charts, we are able to provide a split between Organic, Paid and Viral reach, for example in the Reach & Impressions history chart, and the Reach distribution by source chart:

However, for engagement-related data, we are currently unable to provide a split between organic and paid data.




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