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Actionable insights to optimize your social media strategy.

Advanced Analytics

Graphs displaying your performance for metrics like follower evolution, average engagement rate per post and reach and impressions history give you the insights to modify your social media strategy and optimize your performance.
Industry Benchmarks for over 100 industries allow you to compare your performance using metrics like follower growth, engagement and reach.

new Now you can understand how your Instagram promoted posts impacted your performance across metrics like reach, engagement, impressions, follower growth + more.
* Available for users on an Advanced or Agency plan only

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Instagram Stories analytics

Increase your reach and engagement. Use Instagram Stories insights to post more of what works for your audience. Metrics like Stories reach and impressions, completion rate by story type and best time to post Stories allow you to easily build an effective strategy.

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In-depth engagement insights

Understand how your content impacts your engagement to can grow your brand presence. Insights like average engagement on reach and best time to post will help you increase your engagement rate and grow your reach and impressions.

new Your engagement metrics will also include the performance generated from your promoted Instagram posts!
* Available for users on an Advanced or Agency plan only

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Tags and Mentions Analytics

Measure and understand how your brand or profile is being mentioned on Instagram with metrics like mentions by type (comment, photo tag, caption), breakdown of mention by media type (photo, video, carousel), mentions history and more.

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Other Features

Community Analytics

Understand where your followers are, the languages they speak and their age and gender.

Profile Activity

Know which links within your profile are working to drive traffic to your website.

Competitor Tracking

Understand your competitor’s performance so you can easily benchmark it against your own.

Hashtag Tracking

Know how well certain hashtags perform so you can be smart about your hashtag usage to get optimal reach and engagement results.

And more!

Grow your brand presence on social media.

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